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Business In Theory assists entrepreneurs to explore ideas and maximize on opportunities. Our workshops and seminars are geared to empower the next generation of successful entrepreneurs.

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Business In Theory assists entrepreneurs to create structures for a sustainable business. A review of the business model and the processes that support the model exposes opportunities.

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Sharing knowledge on how to scale business operations and create jobs. The blog posts include how to guides and tips to improve business operations.

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Services offered by Business In Theory include:

For start-ups:

Services offered to start-up entrepreneurs include defining the business model and what you need to deliver your products and services. This affects processes, recruitment and funding strategies.


Attend a public workshop or seminar to learn how to define your business model. Otherwise book a session to focus only on your business.

For existing businesses 

We will review the operating model (i.e. business model and current processes) and advice on how to improve the business, as well as scale the business.

This is for you if you’ve been operating for two years or so and ad-hoc processes are no longer effective – you need structures in place to grow the business. Documenting the business model and business processes exposes opportunities for growth so you can reach the next level of growth. This influences recruitment, training and funding strategies.

How it works


“Preparing small businesses for BIG business”

Earn B-BBEE points, for Enterprise Development, by supporting Business In Theory – 100%, owned and managed by a Black African female.


Feature: Lionesses of Africa

My start-up story as featured in Lionesses of Africa – Read more

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Feature: Wealth Ladder Magazine

Interview by Wealth Ladder Magazine. Read more

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Feature: Great Women Online Magazine

Interview by Great Women Online Magazine. Read more.

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Feature: The HookUp Dinner

The first time I ever pitched Business In Theory to an audience was at The HookUp Dinner. Watch the video.

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Please use this contact form to ask for assistance. I’m based in Bryanston, Johannesburg – we can confirm where to meet if we are too far apart, else there is […]

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